Mel Larsen & Associates help art, cultural and heritage organisations understand, attract and keep audiences, via market research, strategy, training and evaluation.

As an independent consultant since 1999, ML&A’s clients have included Arts Council England, The Arts Marketing Association, The Australian Arts Council, Creative New Zealand, CARIFORUM, Audiences Central, MLA London, The National Trust, English Heritage and The British Council, Winchester Council and Lambeth Council.

Why ML&A approached me for support?

Mel was looking for someone to do everyday tasks that were essential to running her business but weren’t directly generating income, e.g. invoicing and reminding clients to pay.  

Period of support

July 2011 – present



Type of support provided

Creating and sending invoices
Proof-reading and editing copy
Preparing email campaigns to send to a mailing list
Website design and development
Creating charts
Image editing
Scheduling meetings
Organising spreadsheet data
Processing and managing course/training bookings
Helping clients set up GDPR compliance
Online research

David has added freedom and ease in my working life. From the moment we started working together, I gained more time and peace of mind due to his efficient and calm approach to everything I ask of him. David is fantastic - reliable, accurate, fast, intelligent and versatile. Without the stress I previously experienced, I can now focus on the bigger picture. David is an essential part of my external team and is total value for money. It's an absolute pleasure to recommend him.

Mel LarsenDirector, Mel Larsen & Associates and The Dream Project Coach